MASS MEDIA (2)

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         Mass Media has become an important part of our life. We all have already become listeners, readers, viewers long time ago. We get information we need while we are reading news­papers and magazines, watching TV, listening to the news on the radio. If you want to relax, you can just switch on any FM station and enjoy music or you switch on your TV set, choose one of the music channels and have a fun. Now you can hardly imagine that just 15 years ago there were no FM radio in the state, no satellite television and internet at all.

          Newspapers, with their enormous circulation report, dif­ferent kinds of news can supply any kind of information. They cаrry articles that cover the latest international and national events, all kind of rumours, advertising, fun stories, biogra­phies оf well-known people, etc. You can buy newspapers also f6rthe radio and TV programs, where a full coverage of com­mercial, financial and public affairs is given. There are news­papers and magazines for young people. They give a wide as­sortment of news, events and reports on education, sports, cultural life, entertainment, fashion, etc. There are many ad­vertising programs now. If you like to know more about the World, you can watch Discovery Channels that represent a huge massive of information on people lives, biographies (Discov­ery People channel), new discoveries in science (Discovery Sci­ence, Discovery Sci-Tech channels). If you are keen on traveiling, ancient extinct civilizations, Discovery Civilization is your channel. There are about dozen of Discovery Channels, with the help of which we can choose everything we want. Our television provides so much information which can vary from social and economic crises, conflicts, wars, disasters, earth­quakes, to diplomatic visits, negotiations; from terrorism, corruption, to pollution problems, strikes, social movements that sometimes we are lost in this information ocean.

           Radio broadcasts are valued mainly for their music pro­grams (Europe Plus, Russian Radio, etc.).

          Viewers are fond of watching different show, movies, sports, plays, games; educational and cultural programs and so on.

          As for me my family is also a mass media consumer, one of millions. I have a TV set in my room. I like «Culture Program» It is my mother’s favourite program too. My father is a ho­ckey and football fan, he likes to watch sport channels. My el­der brother Andrey likes adult programms, my younger brother Igor is keen on Discovery Channels. I’m not keen on special programs. I like to see a bit this and a bit that. Also, I can say I like programs about travelling and traditions of other coun­tries and nations. These programs educate and relax me at the same time.

 

 

 

QUESTIONS:

 

1. How do we get information that we need?

2. What information can we find in newspapers?

3. What kind of programs do Discovery channels broad­cast?

4. Why can one be lost in the information ocean of televi­sion?

5. What is the main value of radio broadcasts?

 

 

VOCABULARY:

 

viewer — зритель

to relax — расслабиться

to switch on — включать (телевизор, радио)

hardly — едва

satellite television — спутниковое телевидение

enormous — огромный

to supply  — обеспечивать, поставлять

rumours — слухи

to advertise — рекламировать

coverage — освещение в печати, по радио

event — событие

entertainment — развлечение

fashion — мода

huge — огромный

discovery — обнаружение, открытие

to be keen on — увлекаться чем-либо

to provide — снабжать, обеспечивать

disaster — катастрофа

earthquake — землетрясение

negotiations — переговоры

pollution — загрязнение

strike — забастовка

broadcast — трансляция

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